A full end-to-end proposal for a design system, branding guidelines, and samples of designs in use for a local small business as an academia capstone. The assets seen here were adopted for actual use by the business owner, Brian Furr, and will be seen in his products when brought to market.
The overall goals of this project were to reinvent the company image and give Paint. Build. Play a more solidified identity in its marketplace it aims to serve. The project involved a total reinvention of existing branding and imagery to better reflect a refined mission statement and style that covers target demographics.
The project encompassed delivering a wide range of collateral including a full branding guide, a website, video, and other assets inclusive to the business' broad strokes to get started.
The team also developed a full proposal for a website mockup displayed for the presentation to show off an improved method to explain his business mission to the public and to give ideas on how to have existing customers use the site.
